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5.5 mobile marketing myths unravelled

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Despite the incredible surge of growth both in mobile apps and the mobile web, there are still plenty of mobile marketing myths out there. In this article we debunk the most common of them. Myth 1 - … [Read more...]

How can you make a championing mobile application?

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Want to make a successful app that cuts through the noise? With over 500,000 apps in the Apple App Store, and 200,000 in the Android Market, it's no mean feat. It might seem like success in the App … [Read more...]

What is mCommerce all about?

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The Internet revolutionised the way people shop. Customers get the same great products at a reduced price from the comfort of their sofa, and opening hours are a thing of the past. It has given … [Read more...]

Should you make a mobile site, or a mobile app?

Apple Launch Their New Online Mac App Store In The UK

The most common question I used to ged asked when running my startup company was "Should we make a mobile site, or a mobile app?" There isn't really a straight answer, but here's my opinion on the … [Read more...]

Introduction to mobile marketing – Guest Blogging

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This week I have written an introduction to mobile marketing, for a site called inspiresme. The article talks about things I have learned when running a mobile marketing agency (Fibixio), … [Read more...]

What makes a winning iPad app

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In April 2010 Apple released their first iPad, and sold 14.8 million units over the year worldwide. In that same year 40 million iPhones (3G and 3GS) were sold worldwide. At the time of release, Apple … [Read more...]

Should you make a native or a hybrid mobile app?

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Have you ever faced the question of whether a native app or a hybrid app is most appropriate for you. Native apps are those that are designed to work on only one mobile platform, while hybrid apps are … [Read more...]

How to decide which mobile platform to develop for first?

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When developing a mobile application, after coming up with idea for the app, the next decision to make is on which mobile platform to first develop this application. Several factors need to be … [Read more...]

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